I'll be up front on this one. I am not a fan of the NBA anymore. I am, however, very quick to borrow their 24 second clock for an analogy. You see one thing that is rewarded in the pro game is getting an offensive rebound. When you get an offensive rebound you are awarded a "fresh 24". The 24 second clock resets and you now have another chance at getting some points.

Internet marketing has its own version of a fresh 24. Every day you get another 24 hours, a reset if you will, that allows you to do something that will ‘score points' for your Internet marketing efforts. Like basketball or any game for that matter, more often than not the best results come from doing the fundamentals well. Sure you can have moments of glory and flash but they don't get it done day in and day out because they can't easily be repeated day in and day out. Same goes for Internet marketing.

Here are a few fundamentals that have been repeated millions of times over on the Internet for you to consider. One or more of these can be done every fresh 24 you are awarded.

• Optimize title tags - Make sure each critical page of your site has unique title tags that effectively integrate focal keywords of your page's content and H1 tags. Show unity across these elements and the search engines smile.

• Refresh content - If you haven't updated your site in a few months then you start to smell like you are rotting. Start the blog already. Get over your fears. Time to move on

• Contact a potential link partner - Find someone who carries some clout in your industry and strike up a conversation that may lead to a mutually beneficial relationship. If a link happens great. If a fantastic networking opportunity occurs then even better.

• Update a social media outlet - I know social media takes a lot of time. That's only if you let it. Maybe updating your Facebook profile every few days while throwing in a few tweets on Twitter or answering a question on LinkedIn is all you need. Except for a select few, spending too much time on social media is time sucking black hole that can take more than it gives.

• Pick up the phone - Make one of your social media connections actually hear your voice.

You don't need to do everything every day. It is most likely that you just can't. Take the fresh 24 you are blessed with every day, however, and do something fundamentally sound for your Internet marketing efforts. You may be surprised one day.

FT Takeaway: Doing one of the basics of Internet marketing on a daily basis is better than trying to do everything in one day. Optimize, update and engage. You may be surprised at the results.

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