This made me laugh out loud... and then cry:

One of the sponsors of SXSW is apparently something called MSN Video Windows Live Spaces. It's on all the banners and signage as a hodgepodge of logos and brands all put together. I'm, like, huh?

It reminds me of failed attempts to change the name of "Y!Q" to something that people could actually figure out.

Is it "Yahoo! Q"? Or "why queue"? A weird play on IQ? And what does it do, anyway?

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