AOL today is releasing its AOL Instant Messenger code to developers.

This will enable marketers to create and distribute their own versions of AOL Instant Messenger. I am really excited about this marketing opportunity. The reason I am enthusiastic here is that the marketer gets to use AIM to solidify their relationship with the consumer on the desktop. However, I wouldn't just slap your brand on AIM. I would layer in some value-added services, such as AIM bots and feed alerts.

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