In a great example of how to leverage blog marketing, the New York Times reports on Amazon Connect which "allows authors to post messages directly to their readers on a wide variety of subjects..."

"...begun late last month to enhance the connections between authors and their fans - and to sell more books - with author blogs and extended personal profile pages on the company's online bookstore site. So far, Amazon has recruited a group of about a dozen authors, including novelists, writers of child care manuals and experts on subjects as diverse as real estate investing, science, fishing and the lyrics of the Grateful Dead."

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