In a move that is being called an effort to maximize their marketing investment, Amazon Services will begin offering search engine marketing services, courtesy of Efficient Frontier.

Efficient Frontier is an SEM company that offers clients various levels of bid and keyword management. Amazon will be leveraging Efficient Frontier's technology in order to provide SEM services to their retail clients. Amazon's newly launched search engine marketing service will be apart of their e-commerce enterprise solutions, which includes retail giant Target as one of their clients.

Amazon Services Vice President Cayce Roy offered these thoughts about the newly announced partnership, "Amazon Services is dedicated to continually adding new or enhanced services to the e-commerce solutions we provide our clients. We chose Efficient Frontier because we believe they can offer our retail clients search engine marketing services that are among the best in the market today."

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