Newsletter Archive 2011
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Marketing Trends In 2012 What does 2012 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. Date: 2011-12-27 How to Use Instagram to Tell and Sell Your Marketing Story Marketing is about telling stories and few things tell a story faster than a picture. In fact, images are growing faster than any other form of shared content online due in large part to the tremendous growth of camera equipped smart phones. Date: 2011-12-06 ANALYST REPORT: Marketing Leadership, Redefined In 2010, IBM acquired two leaders in marketing software and solutions, Unica and Coremetrics, and made a commitment to deliver an Enterprise Marketing Management Suite that empowers marketers to turn their passion for marketing into business success. Date: 2011-11-18 Download Your Guide to Writing Online News Releases Every day, millions of people search for products and services online – are your search rankings good enough to get you found? Date: 2011-11-17 Using Different Forms Of Marketing To Make A Big Impact For many years search has been the backbone of internet marketing. While effective on its own for a range of marketing objectives, namely product sales and lead generation, it's the integration with other digital marketing tactics that can really elevate marketing program effectiveness. Date: 2011-11-15 Insights from Global CMO Study - Get Full Report What's keeping CMOs awake at night? The same challenges all marketers are facing: an explosion of data, the rise of social media, the proliferation of channels and devices, and shifting consumer demographics. How will they face the uncertain future with confidence? Date: 2011-11-11 The Corporate Battle of the Facebook Likes One of the best things about my job is that I get to meet executives from many different companies, both big and small. Date: 2011-10-24 5 Essential Underused YouTube Internet Marketing Tips A timely guest post from Andy Havard at Skeleton Productions, a UK based Internet video production company. Date: 2011-10-10 Download Your Guide to Writing Online News Releases Every day, millions of people search for products and services online – are your search rankings good enough to get you found? Date: 2011-10-06 Time To Work On Your Brand Strategy For Google+ It is time! Brands are waiting with bated breath at the starting line, and the minute Google+ will wave the flag, they will run full speed ahead to establish themselves on the social platform. Date: 2011-09-27 "How to Value SEO", White-Paper for Enterprise Companies Putting a dollar value on a first page ranking is crucial in deciding how much time, effort and money to invest into an SEO campaign. The How To Value SEO whitepaper outlines a detailed process of calculating the value of a first page ranking. Date: 2011-09-23 The 4Ps of a Fully Alive Business Back in the early 1960's the American Marketing Association coined the term the "Four 'P's" as a way to describe the essential elements of the marketing mix. Date: 2011-09-12 How Often Brands Post To Facebook And The Impressions They Generate I had the good fortune of giving a presentation in London this week in which I shared a lot of data on how the Top 50 Branded Facebook Fan Pages (which I've now been tracking for over 18 months) perform against one another. Date: 2011-08-29 QR Codes: Marketing Hero or Zero? ComScore's latest piece of share focuses on QR Codes, serving up the headline: "14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011." Date: 2011-08-15 The Power Of Persuasion Marketing SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a pre-conference interview. Date: 2011-08-02 WEBINAR 8/04: Turn Site Visitors into Repeat Customers and Loyal Advocates Get an in-depth look at how IBM's new digital marketing optimization suite can help you leverage the power of customer data in order to turn website prospects into repeat customers—and loyal brand advocates. Date: 2011-07-29 Download Your Guide to Writing Online News Releases Every day, millions of people search for products and services online - are your search rankings good enough to get you found? Date: 2011-07-21 Top 10 Tips To Promote Your Business On Facebook With a user base of 750 million users, Facebook is like a huge-unexplored market for your business. Date: 2011-07-18 The Top 5 Free Social Media Automation Tools Social media is probably already a key part of your marketing strategy (if it's not…crawl out from under that rock). Date: 2011-07-05 Digital Marketing Strategy A practical business guide to developing a Digital Marketing Strategy. So What is Digital Marketing? Businesses face many challenges when it comes to marketing on the internet. Date: 2011-06-21 Download Your Guide to Writing Online News Releases Every day, millions of people search for products and services online - are your search rankings good enough to get you found? Date: 2011-06-09 Tips For Your Online Marketing Efforts Inspired by the recent "29 Content Marketing Tactics to Attract, Engage and Persuade Customers" post, I'll be starting a new weekly series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts. Date: 2011-06-07 Targeted Internet Marketing: Past, Present & Future There is no doubt that Internet marketing has reached a crossroads. While social media platforms, such as Facebook and Twitter, have allowed businesses... Date: 2011-05-24 As A Marketer, Who Do You Need To Be Paying Attention To? Apple was anointed the world's most valuable brand yesterday, according to the folks who know how to calculate such things. Date: 2011-05-10 WEBINAR 5/11: The Latest Techniques for Streamlining Marketing Optimization Join the experts from Web Analytics Demystified and IBM as they demonstrate how automation can save you more than time and effort—it can also boost the relevance of every campaign, increase customer loyalty and drive revenue. Date: 2011-05-06 Explaining Social Media In The B2B Space It's a persistent question: Is social media and networking appropriate for B2B marketing? There are many ways to answer that question and one of the most engaging is through statistics and information presented as an infographic. Date: 2011-04-22 Lyris HQ - Works Like You Today, email marketing is so fast paced and multi-faceted that it's easy to get overwhelmed. Marketers need to work more productively and respond quickly to customers' needs. Date: 2011-04-21 Get a $50 Gift Card for 30 Minutes of Your Time If you like what you see in the video, sign up for a fast, free online demo - when you have completed the demo, we'll give you a $50 Amazon.com Gift Card to say thanks.** Date: 2011-04-12 MTV: Facebook Fan Page Example in Detail I want my MTV on Facebook! Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page. Date: 2011-04-12 Download Your Guide to Writing Online News Releases Every day, millions of people search for products and services online - are your search rankings good enough to get you found? Date: 2011-04-07 Deciding What Really Matters In Internet Marketing The news is unusually slow at the moment as it pertains to the world of Internet marketing. Date: 2011-03-29 What You Can Learn From Petco, Charles Schwab And Other Social Marketing Success Stories Petco.com is saving money because its products with user reviews have lower return rates. Charles Schwab found that members of his online community completed 80% more trades than non-members. Date: 2011-03-17 Are You Focusing Enough Energy on Your Most Profitable Marketing Tactics? Okay, let's face it. As a busy entrepreneur it's all too easy nowadays to run around like a chicken with your head cut off trying to do everything and anything that might grow your business. Date: 2011-03-15 NEW PAPER: Online Marketing Measurement Strategies - Web Analytics Demystified If you're not providing a personalized online experience and tailoring content to your site visitors, you're missing out on huge revenue and customer engagement opportunities. Date: 2011-03-14 Internet Marketing Grinders Are Winners First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Date: 2011-03-01 Bridging Targeted Marketing To Online Data The first post in this series discussed two fundamental principles that underlie the process of Web analytics: the assumption of intentionality and an understanding of the "natural structure" of the Web site. Date: 2011-02-15 Marketing Is Still Needed To Complement Your Social Media As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn't allowed in the space. Date: 2011-02-01 Download Your Guide to Writing Online News Releases Every day, millions of people search for products and services online - are your search rankings good enough to get you found? Date: 2011-01-27 Understanding The Difference Of Cost Among SEMs Why does the cost of search engine marketing (SEM) - which includes search engine optimization and/or pay-per-click advertising - drastically differ between agencies? Date: 2011-01-17 Get an iPod Shuffle for 30 Minutes of Your Time Do you know your tweets from your social media buzz-and do you know the potential they offer for your marketing? Date: 2011-01-13 Marketing And Social Media Trends Worth Following Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. Date: 2011-01-03
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