Newsletter Archive 2010
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Top Marketing Blogs of 2010 I would like to share a wonderful source of marketing information with you: The AdAge Power 150. There are hundreds of thousands, (maybe millions) of sites that cover marketing. Date: 2010-12-21 Online Marketing Predictions For 2011 As the end of the 2010 years draws closers, I thought it was time to share what the ineedhits team predicts is in store for the online marketing space in 2011. Date: 2010-12-07 Marketing Your Site For Black Friday Black Friday is normally an event that commences the Friday after Thanksgiving and is chock-full of savings, discounts, sales and bargains for the savvy and money-conscious holiday shopper. Date: 2010-11-23 >How Targeted Is Your Approach To Marketing? This post is all about targeted marketing and why YOUR marketing needs to be targeted, if you are serious about developing your business. Date: 2010-11-09 Get an iPod Shuffle for 30 Minutes of Your Time Do you know your tweets from your social media buzz-and do you know the potential they offer for your marketing? Date: 2010-10-28 Comparing Marketing And Real Customer Value I was in London a couple weeks ago, and was reminded how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to the platform, "Mind the Gap." Date: 2010-10-26 Staying Focused On Your Marketing Goals Attention Deficit Hyperactivity Disorder (ADHD) is a real problem these days. At least that's what the mental health organizations are claiming which, in some cases, simply makes people label things just to label them but that's a discussion for another time and place. Date: 2010-10-12 Do We Sabotage Our Own Marketing Efforts? I am old, so I remember the Walt Kelly comic strip from the '60s called Pogo, of which the most famous line ever was "I have met the enemy and it is us." In Internet marketing, it is so often true that we are our own worst enemies. Date: 2010-09-28 Writing Content That Solves Problems And Attracts Customers Affiliate marketing is a tough way to make a living these days. The competition is fierce, the commissions are slimmer than ever, and the marketing costs higher than ever. Date: 2010-09-14 Writing Strong PayPerClick Text Ads Creating high converting text ads for search engine marketing is no easy task, but there are certain key factors that can help you create ads that both grab the attention of the searcher and lead them along through the conversion process. Date: 2010-08-31 Marketing Your Site Pages To Get Users To Take Action Just finished listening to a webinar on optimizing landing pages put on by Flint McGlaughlin of MarketingExperiments. Date: 2010-08-17 Get an iPod Shuffle for 30 Minutes of Your Time Do you know your tweets from your social media buzz - and do you know the potential they offer for your marketing? Date: 2010-08-12 Adding Strong Marketing Success Through Helpfulness We've talked in the past about helping vs. selling, and that the former approach takes you a lot further in the realm of social media and word of mouth marketing. Date: 2010-08-03 Key Questions To Consider When Entering A New Market Easy Money Is BS. These multi-level marketing schemes aren't limited to home parties for sex toys, BBQ accessories, and household cleaners, of course. They are rife on the internet. If you've spent any time in internet marketing circles, you'll have seen hundreds, no doubt. Date: 2010-07-20 Making Your Site A Lead Generation Engine For decades, we've hired sales reps to be hunters instead of farmers. We've even coveted our neighbors' (competitors) hunters. Date: 2010-06-24 Download Your Guide to Writing News Releases Did you know that 80 million people turn to the Internet for news daily? Download a copy of PRWeb's latest whitepaper, "Writing Great Online News Releases" and see how simple is to get your news to the people you want to reach. Date: 2010-06-21 Adding Social Media Marketing Power To Your Enterprise In life we expect outgoing people to be better at tasks like networking or sales. We use terms like "extrovert" and "Type-A personality" to describe what many of us believe to be true about many of the people we work with … that seemingly natural parts of their personality make them ideal candidates to do certain types of jobs. Date: 2010-06-08 Building A Fluid And Agile Marketing Strategy Here are several excerpts from a very insightful post by Rob Garner, Senior Strategy Director with iCrossing, Marketing in The Moment. I encourage you to read the entire source post as well as his follow-up post, More On Marketing In The Moment. Date: 2010-05-25 Are Good Domains Still Important To Marketing? For as long as most marketers can remember, getting a good domain name was a prerequisite to anything you were going to do on the web. Without a good domain name, no one would be able to find your site, or recall your campaign to get them to visit your page. Date: 2010-05-13 Broadening Your Perspective Of Social Media Marketing I recently called for businesses to broaden their perspective of Social Media from an experimental stage of acting and reacting, to one of learning and leading through intelligence, participation, and also publishing. Date: 2010-04-27 Get a $50 Gift Card for 30 Minutes of Your Time Bass Pro Shops, Goodwill Industries and Southwest Airlines all found an affordable, easy-to-use software suite to increase PR's impact on marketing and sales. Take a demo of Vocus PR Software to learn how you can too. Date: 2010-04-15 Increasing The Chances Of Creating A Viral Marketing Video One of the best ways to spread a message is through a video which goes viral. While this is a very well known fact, it is one of those things that are easier said than done. Date: 2010-04-13 How To Use Viral Marketing Successfully In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, "There is no such thing as viral marketing." Date: 2010-03-30 Marketing Your Brand By Becoming Your Media One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. Date: 2010-03-16 Measuring The Impact Of Real-Time Search Results I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search results in Google. Date: 2010-03-09 Challenging Your Marketing Team To Succeed Recently, I wrote about the need to identify our Internet marketing personalities to help adapt to the fact that we're always stuck trying something new in this business. Date: 2010-02-23 How Facebook And Twitter Are Shaping Enterprise Marketing Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it's transforming every division from the inside out. Date: 2010-02-09 Learning How To Segment Your Market People who know how to do offline marketing are often mystified by how to get started with search marketing. They know how to think about their market segments in terms of demographics, so they know which magazines to buy ads in and which industry trade shows to attend. Date: 2010-01-26 Campaign Success Requires The Willingness to Rethink Your Marketing Here are several excerpts from an excellent article, Not your typical marketing campaign: the next wave of technology-driven marketing: Date: 2010-01-12
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