Newsletter Archive 2009
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Deciding Which Enterprise Marketing Platform To Adopt Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform. Date: 2009-12-22 Adding Mobile App Marketing To Your Enterprise Arsenal Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction. Date: 2009-12-08 Marketing Bloggers Provide Content And Usability For Your Enterprise Absence makes the heart grow fonder and we know online marketers already like the BIGLIST of online marketing blogs reviews. Date: 2009-12-01 Creating Successful Marketing Materials Do you ever have to write your own marketing materials (brochures, Websites, bios, ads etc.)? How about emails to potential clients? Or sales letters? Date: 2009-11-20 Adding More Interest In Your Marketing Strategies PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. Date: 2009-11-10 Factors That Can Contribute To Lower PPC Branded Sales PPC driven year-over-year branded sales are down – so the first natural recourse is to find someone to blame. Date: 2009-10-26 You Need A Social Media Gameplan For Success With blogs, forums, social networks having an open architecture to almost anyone being able to join them and start marketing right off the bat, does it mean that Joe Schmoe can be as effective as the most savvy social marketers out there? Maybe not. Date: 2009-10-13 Preparing For The 2009 MIMA Summit In just under a week the annual Minnesota Interactive Marketing Association Summit will be held downtown Minneapolis at the Hilton. Date: 2009-09-29 What Cannot Be Automated in Marketing Keyword Technology Improvements WordStream offers a free tool for keyword research. Date: 2009-09-15 Getting Your Sales And Marketing Teams Working Together I've started an eight-part series I'm calling the ‘Lead Generation Checklist.' Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Date: 2009-09-02 Get a $50 Gift Card for 30 Minutes of Your Time In today's business environment, producing measurable results is essential for any size company to maximize their efforts as well as highlight their success. PR and marketing professionals need new ways to increase their impact and create a powerful and effective campaign that helps spread the company's message. Date: 2009-08-20 Monetizing Your Site Through An Affiliate Marketing Model Are you making enough money from your website? There are a number of ways to monetize a site. Date: 2009-08-18 Enterprise Solutions For Automated Marketing Here are several excerpts from an excellent post by David Baker, VP of eCRM Solutions at Razorfish, Where Is Marketing Automation Going?: Today we have a wide variety of options to support email marketing and service functions for our companies. Date: 2009-08-04 The Email Design Guide for Non-Designers Even the savviest of marketing professionals asks themselves this question. And while a great subject line and offer certainly broaden the appeal of your email, design plays a critical role as well. But the quirks and limitations of email mean that sometimes a beautiful visual design can work against your objective. Date: 2009-07-29 Learning The Essentials Of Internet Marketing To Build Success For anyone who's joined and had success in the Internet Marketing world, there are likely a great number of things you have learned over the years that allow you to be successful today. Date: 2009-06-30 Meeting Invite Facebook, Twitter and Youtube are important tools that can be used to uncover sales opportunities, increase customer loyalty and establish your online brand – at a fraction of the cost of other traditional marketing programs. But how do you know which sites your customers are on? How can you build a strategy to leverage the power of social networking? Date: 2009-06-18 Learning Ways To Better Measure Internet Marketing Success I realized that I never posted my slides from last week's Dallas Inbound Marketing Summit. I'd only tweeted them to my Twitter followers. So, today, I am posting a longer version of those slides, called Internet Marketing by the Numbers, but I also want to tell you something about those slides. Date: 2009-06-12 Increasing Marketing Effectiveness Through Social Media Techniques Having spent the last few days in Dallas I am ready to go home. Don't get me wrong. Dallas is a nice town. The Inbound Marketing Summit put on by New Marketing Labs' Chris Brogan was great. Here's why I need to get out, though. Date: 2009-06-01 YouTube Continues Search For Its Monetization Sweet Spot In a story that has dragged on even longer than the Yahoo/Microsoft saga, YouTube continues to search for its monetization sweet spot. This January, they started a deal to run masthead ad units, which seventeen brands have utilized. Now they're offering a synchronized homepage placement, and McDonald's has signed up as the first advertiser. Date: 2009-05-12 How To Decide On Social Marketing Tactics And Measuring Success The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. Date: 2009-04-27 The Basics Of Internet Marketing On A Daily Basis I'll be up front on this one. I am not a fan of the NBA anymore. I am, however, very quick to borrow their 24 second clock for an analogy. You see one thing that is rewarded in the pro game is getting an offensive rebound. When you get an offensive rebound you are awarded a "fresh 24". The 24 second clock resets and you now have another chance at getting some points.. Date: 2009-04-07 The Unthinkable Community Driven Marketing Clay Shirky's latest essay, that encourages us to 'think the unthinkable', set me wondering about what the marketing industry could be like. The part of Shirky's 'unthinkable scenario' that leapt out for me was the suggestion that, 'people would resist being educated to act against their own desires'. Date: 2009-03-24 Setting Marketing Focus On Your Landing Page Here are several excerpts from an article by Jennifer Moline, Landing Pages Made Simple And Profitable: Landing pages are ideal for marketing strategies in order to find out which campaigns are being read and encouraging potential customers to click on links for more information. You can find out what about your marketing made someone act. Date: 2009-02-24 Enterprises Thrive With Strong Internet Marketing Internet marketing and the SMB can be a powerful match. The Internet and its many channels (search, blogs, social media and more) can create opportunity that was not possible for many businesses just a few short years ago. Internet savvy marketers and business owners see the potential to bring leads to their business that would have never been fathomed in the old world of call lists and caffeine. Date: 2009-02-20 Developing Marketing Relationships During A Recession Search marketing has been known as recession resistant because so many companies shift or increase internet marketing budgets there in good times and in bad. When other marketing and advertising channels don't hold up to ROI scruitiny, tactics like SEO hold up rather well. Sage advice on how to execute on this insight can be found at "Recession Proof Search Engine Optimization Tips". Date: 2009-02-17 Give Your Customers The Opportunity To Share In my role as a social media strategist I'm often asked to review Intel marketing campaigns that contain social elements. And I must say that there are many great examples out there. Two of my favorites are the 2006 What Would You Do for a Duo contest and Mass Animation. Date: 2009-02-04 Is It Legal To Advertise On Mobile Devices? Naturally, privacy watchdogs answer the question in this post title with a resounding "Yes!" The answer is so emphatic, in fact, that the Center for Digital Democracy and U.S. Public Interest Research Group are filing a 52-page complaint with the FTC today alleging that mobile marketers collect so much "non personally identifiable information" that it infringes on users' privacy-and are "unfair and deceptive." Date: 2009-01-16
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