Newsletter Archive 2008
|
Controversy May Be Your Company's Best Marketing Strategy A recently released book that I contributed to asked the question with it's subtitle, "why don't they get it?" It's a fitting question today, as brands are often divided into those that understand the power of conversation and those that don't. Date: 2008-12-12 Learning Marketing From The Lessons Of Google What marketing lessons have you learned from watching Google? Under-monetize to buy mindshare. (almost every category Google is in) Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. Date: 2008-11-25 Investing In Marketing Conferences Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network? Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network? Date: 2008-11-11 How Effective Is Your Marketing? Well, after a year-long blogging hiatus, I've decided to jump back in. I'm thinking that the easiest way to do so is to start with a draft of a white paper on Marketing Effectiveness that was put on hold... might as well publish it here. Date: 2008-11-07 Economy In Trouble Search Marketing Can Help Hey, did you hear that the economy is in trouble? Of course, if you didn't know it you have either A) chosen to ignore it B) are just numb from the onslaught of doomsday talk or C) have your head comfortably buried in the sand. I do not have any magic elixir for you. Date: 2008-10-17 Make All Your Press Releases Search Engine Optimized Underused by many companies, a search engine optimized press release offers a hugely effective way of complementing your company's SEO plan. It can help you increase your ranking on Google. Additionally, far from simply being a method of sharing your latest news or service, an optimized press release can also offer you an excellent and cost effective way of improving your online visibility. Date: 2008-10-02 Finding A New Breed Automated-Marketing Vendor "New breed marketing automation provides a broader platform to deliver multichannel marketing programs which improve campaign velocity and relevance, better accountability of all marketing programs and overall improvement of marketing effectiveness and efficiency," said Suresh Vittal, principal analyst at Forrester Research. Date: 2008-09-17 Overhyped Sales And Marketing Copy Backlash If you've been paying any attention to what's going on with marketing and copywriting lately, you'll find more and more guru's talking about how consumers have become more cynical. They mention the fact that words like FREE aren't as powerful as they used to be. That consumers are smarter than we marketers and copywriters think (duh!). Date: 2008-09-04 Holiday Marketing Tips Tis the season already, so get moving. br>Got your back-to-school marketing campaign all wrapped up? Good, now you can start on your Christmas campaign. Yes, I said Christmas campaign. Yes, it is only August. Hey, you got time to lean, you got time to. . .preen your holiday season marketing plan. Date: 2008-08-15 Where Does Your Marketing Dollar Go? The sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics and the role of public relations in the marketing mix. Date: 2008-07-25 Hiring Multiple Search Marketing Firms On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the "best of both worlds" in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it really doesn't. Date: 2008-07-01 Simplifying Demand Generation David Raab is an analyst specializing in marketing technology and analysis. Like me, he is a strong believer that marketers increasingly depend on technology for success, and he has made a business helping clients objectively select the right tools and deploy them effectively. Date: 2008-06-13 Online Advertisers Next Step Is Behavioral Targeting The idea of ads somehow understanding our lifestyles and behavioral patterns sounds kind of creepy at first thought. But according to a survey done by SEMPO, many search engine marketers are all about it. Date: 2008-05-20 Web Marketing Is Still Marketing Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia's Darden School for Business in Charlottesville. (You can download my slides that describe how Web marketing is still marketing.). Date: 2008-04-29 Are You Going Where Your Prospects Are? I've been listening to an increasing number of audio podcasts and video posts in the last 12 months, branching beyond the books, magazines and printed PDFs (and occasional PDF I read on my screen) and a thought came to mind: If you are a marketer are not going to where your leads/prospects/customers are coming from or going to, you could be putting yourself out of their traffic loop, and ultimately the monetization loop. Date: 2008-04-07 Use Email Marketing To Increase Your Income During the recent Affiliate Summit West, I met Justin Premick who's Education Marketing Manager at email marketing solutions company Aweber. I think I'm doing more than 90% of the affiliates out there when it comes to incorporating email marketing as part of my SEO-based marketing campaigns... Date: 2008-03-14 Public Relations And SEO During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and online public relations. There's plenty of sage advice for PR professionals interested in leveraging SEO tactics for public and media relations in the interview (Eric interviews Lee), so if you have 25 minutes be sure to click the link above and listen. Date: 2008-02-15 Don't Annoy Customers With Your Testing Regular readers know that "do it wrong quickly" is my way of telling marketers to test, test, and test again. Most of the risks associated with mistakes in off-line media are not present on the Web, so we should not fear "letting fly" with ideas that can be quickly corrected and reshaped. But there are exceptions, and I wanted you share one with you. Date: 2008-01-18
|