[2009-04-27] How To Decide On Social Marketing Tactics And Measuring Success
The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

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[2009-04-07] The Basics Of Internet Marketing On A Daily Basis
I'll be up front on this one. I am not a fan of the NBA anymore. I am, however, very quick to borrow their 24 second clock for an analogy. You see one thing that is rewarded in the pro game is getting an offensive rebound. When you get an offensive rebound you are awarded a "fresh 24". The 24 second clock resets and you now have another chance at getting some points.

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