[2009-03-24] The Unthinkable Community Driven Marketing
Clay Shirky's latest essay, that encourages us to 'think the unthinkable', set me wondering about what the marketing industry could be like. The part of Shirky's ‘unthinkable scenario' that leapt out for me was the suggestion that, ‘people would resist being educated to act against their own desires'.
[2009-03-12] Reaching Your Full Revenue Potential
It appears that lack of existing customer insight and the tools to leverage that insight is creating a revenue roadblock for many marketers.
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