[2009-02-24] Setting Marketing Focus On Your Landing Page
Here are several excerpts from an article by Jennifer Moline, Landing Pages Made Simple And Profitable:

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[2009-02-20] Enterprises Thrive With Strong Internet Marketing
Internet marketing and the SMB can be a powerful match. The Internet and its many channels (search, blogs, social media and more) can create opportunity that was not possible for many businesses just a few short years ago. Internet savvy marketers and business owners see the potential to bring leads to their business that would have never been fathomed in the old world of call lists and caffeine.

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[2009-02-17] Developing Marketing Relationships During A Recession
Search marketing has been known as recession resistant because so many companies shift or increase internet marketing budgets there in good times and in bad.  When other marketing and advertising channels don't hold up to ROI scruitiny, tactics like SEO hold up rather well.  Sage advice on how to execute on this insight can be found at "Recession Proof Search Engine Optimization Tips".

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[2009-02-04] Give Your Customers The Opportunity To Share
In my role as a social media strategist I'm often asked to review Intel marketing campaigns that contain social elements. And I must say that there are many great examples out there. Two of my favorites are the 2006 What Would You Do for a Duo contest and Mass Animation. Both of these programs include the critical elements needed to make something social/viral: they give our human customers the opportunity to share their personal and creative passions with the world.

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