[2008-09-17] Finding a New Breed Automated-Marketing Vendor
"New breed marketing automation provides a broader platform to deliver multichannel marketing programs which improve campaign velocity and relevance, better accountability of all marketing programs and overall improvement of marketing effectiveness and efficiency," said Suresh Vittal, principal analyst at Forrester Research. "They are not just focused on email but multiple channels like direct mail, Web, call center and even mass advertising."
[2008-09-04] Overhyped Sales and Marketing Copy Backlash
If you've been paying any attention to what's going on with marketing and copywriting lately, you'll find more and more guru's talking about how consumers have become more cynical.
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