What does 2012 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe.
It's not just about where you can sell stuff to people right now, but next month, next year, 5, 10 or more out. That's why I think the concept of discovery, consume and engage is so important, because it transcends ideas like "social network" or "search engine" and focuses more on consumers and technologies. Will we be using a search engine like Google in 5 years? Will we be using desktop computers in 5 years? What will future social networks look like? Answers to those questions are answers to the future of marketing and customer engagement.
Social media has given many industries a new means for communicating their message, and the poker industry is no exception. WebProNews spoke with Rich Muny...
How did Brian Gramo take theStream.tv from his bedroom in Santa Monica to a 4,000 square-foot studio right in the heart of Hollywood? As he explained to WebProNews, it didn't happen overnight.
Marketing is about telling stories and few things tell a story faster than a picture. In fact, images are growing faster than any other form of shared content online due in large part to the tremendous growth of camera equipped smart phones.
Facebook is the world's largest photo sharing site, but others sites such as Pinterest and, the popular iPhone app, Instagram have also attracted large followings based primarily on the ease of photo sharing.
For many years search has been the backbone of internet marketing. While effective on its own for a range of marketing objectives, namely product sales and lead generation, it's the integration with other digital...
One of the best things about my job is that I get to meet executives from many different companies, both big and small. I was having a discussion the other day with a digital marketing executive from a seriously huge...
A timely guest post from Andy Havard at Skeleton Productions, a UK based Internet video production company.
I presented my new Social Media News Release Guide at the PR News Digital PR Summit on Wednesday.
