Marketing Leadership, Redefined
The news is out – IBM has ranked a leader overall in The Forrester Wave™: Web Analytics, Q4 2011*, with the highest scores in corporate strategy and application usability and administration.
Why is this important for marketers?
In 2010, IBM acquired two leaders in marketing software and solutions, Unica and Coremetrics, and made a commitment to deliver an Enterprise Marketing Management Suite that empowers marketers to turn their passion for marketing into business success.
And, it doesn't stop there.
Visit the Interactive Marketing Resource Center to discover how:
- IBM's continuous innovation in web analytics is defining a new digital marketing optimization approach so you can deliver a compelling experience throughout a customer's digital lifecycle.
- Integrating web analytics as part of IBM's complete Enterprise Marketing Management solution—marketers can engage customers in a highly relevant, interactive dialog across digital, social and traditional marketing channels.
And finally...
IBM is delivering on its commitment and will continue with a strategy that helps marketers manage the ever increasing complexity they are faced with today.
* Forrester Research, Inc., October 6, 2011
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IBM Enterprise Marketing Management is a Complete Set of Enterprise and Software as a Service Marketing Solutions combining the best of the marketing leaders IBM Unica and IBM Coremetrics, IBM's marketing solutions provide a complete set of capabilities you can use to engage in newly personal, relevant marketing to conquer today's inbound-outbound, online-offline, anytime, real-time world.
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