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| The 4Ps of a Fully Alive Business |
| Back in the early 1960's the American Marketing Association coined the term the "Four 'P's" as a way to describe the essential elements of the marketing mix. Since that time every first year marketing student has been taught to think in terms of product, price, place and promotion as they analyze case studies of companies real and imagined.
Much has changed in the last 50 years, including what product really is, what place entails, how package plays a role and well, pretty much everything about what promotion looks like. |
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| QR Codes: Marketing Hero or Zero? |
| ComScore's latest piece of share focuses on QR Codes, serving up the headline: "14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011."
Is that a lot? Well, It depends on whether your glass is... |
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| The Power Of Persuasion Marketing |
| SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a... |
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