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| The Making of an Effective Viral Video |
| While the name Thinkmodo may not ring a bell, the company's products probably do. Do any of these viral videos sound familiar: iPad Head Girl, Times Square TV Screen Hack, or Shaving Helmet? |
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| QR Codes: Marketing Hero or Zero? |
ComScore's latest piece of share focuses on QR Codes, serving up the headline: "14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011."
Is that a lot? Well, It depends on whether your glass is half-empty or half-full perhaps. For context, I'll note there are approximately 312 million people in the U.S., so that translates to four percent of Americans.
But if you look at the 78.5 million smart phone users in the U.S., this percentage climbs to about 18 percent. |
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| The Power Of Persuasion Marketing |
| SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a... |
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