Bringing Science to the Art of Digital Marketing

Join John Lovett and Akin Arikan to get the expert insights you need to bring science to the art of digital marketing.

Get an in-depth look at how IBM's new digital marketing optimization suite can help you leverage the power of customer data in order to turn website prospects into repeat customers—and loyal brand advocates.

Register Now ››

Join us, and you'll learn:

• How IBM's digital marketing optimization suite provides easier digital marketing execution through granular analytics and true customer profiles
• Expert strategies for keeping a step ahead of the competition by producing customized campaigns that build loyalty
• Tips for increasing the return on every investment by delivering a relevant experience—automatically

Thursday, August 4th
10:00 AM Pacific
1:00 PM Eastern
Duration 1 hour

Speakers:

John Lovett
Senior Partner,
Web Analytics Demystified

Akin Arikan
Interactive Marketing Evangelist,
IBM

IBM Coremetrics Solutions

Through its Coremetrics products, IBM helps companies measure and improve the effectiveness of online marketing programs, directly improving their bottom line.

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