A practical business guide to developing a Digital Marketing Strategy
So What is Digital Marketing?
Businesses face many challenges when it comes to marketing on the internet. From the dynamic rate of change on the web to the multitude of different suppliers offering various online marketing services, tools, and platforms, and the sheer volume of information online available on the subject all mean it's becoming very difficult for businesses to make informed decisions about how to market their business on the internet.
PriceGrabber recently conducted that found that consumers were frustrated and overwhelmed with the amount of deals they received in their inbox each day.
Security threats have been on the rise ever since the death of Osama bin Laden. These threats vary from spam attacks to very serious politically motivated, foreign nation attacks.
WhosHere, the popular location app made by myRete, reached a big milestone recently by surpassing 3 million downloads. The app was also helpful in putting a sex offender behind bars...
Inspired by the recent "29 Content Marketing Tactics to Attract, Engage and Persuade Customers" post, I'll be starting a new weekly series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts.
The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: "Aligning business and consumer information needs with content." We'll see if that holds as I go through the next 6 months or so of posts."
There is no doubt that Internet marketing has reached a crossroads. While social media platforms, such as Facebook and Twitter, have allowed businesses and brands unprecedented access to consumers, rising...
Apple was anointed the world's most valuable brand yesterday, according to the folks who know how to calculate such things. The headline said that they surpassed Google, who had a four-year run in the top spot.
It's a persistent question: Is social media and networking appropriate for B2B marketing? There are many ways to answer that question and one of the most engaging is through statistics and information...
