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May 24, 2011
Targeted Internet Marketing: Past, Present & Future
By Daniel McElroy
There is no doubt that Internet marketing has reached a crossroads. While social media platforms, such as Facebook and Twitter, have allowed businesses and brands unprecedented access to consumers, rising concerns over privacy means that advertisers need to strike a delicate balance between ever-more targeted approaches and maintaining their customers' trust. As former Google CEO Eric Schmidt famously put it while discussing Google's own targeting policies, "Google policy is to get right up to the creepy line and not cross it."

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Today's Top Videos:
Free Press Speaks Out Against Comcast's New Lobbyist
Last week, the news broke about Meredith Attwell Baker leaving her position at the FCC to join Comcast as a lobbyist. The public has not taken to this news very well, especially considering...
Reasons Why Yahoo Is, Seemingly, Dying
Although it may be hard for some to believe, Yahoo was actually a big threat for Google, Microsoft, and other Internet companies not too many years ago. In addition to Yahoo Search...
Management Swap at Technorati
Last week, Technorati announced that it was making some internal changes. Richard Jalichandra, who has been the CEO of the company for the past three and a half years, is stepping...
Recent Articles:
As A Marketer, Who Do You Need To Be Paying Attention To?
Apple was anointed the world's most valuable brand yesterday, according to the folks who know how to calculate such things. The headline said that they surpassed Google, who had a four-year run in the top spot. It's easy for us to conclude that the technology torch has been passed–that Apple is the new tech leader. But as much as we like to crown winners and losers, it's not all that helpful. What marketers need to think about is not how successful Apple is, but how powerful it is.
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Explaining Social Media In The B2B Space
It's a persistent question: Is social media and networking appropriate for B2B marketing? There are many ways to answer that question and one of the most engaging is through statistics and information...
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MTV: Facebook Fan Page Example in Detail
I want my MTV… on Facebook! Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page. Over 18 million people like this page and it's easy to see why. The MTV Facebook page...
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Deciding What Really Matters In Internet...
The news is unusually slow at the moment as it pertains to the world of Internet marketing. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers our concern is with Android vs. Apple...
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- MarketingNewz.com
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- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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