Explaining Social Media In The B2B Space

April 22, 2011

Explaining Social Media In The B2B Space

By Lee Odden

It's a persistent question: Is social media and networking appropriate for B2B marketing? There are many ways to answer that question and one of the most engaging is through statistics and information presented as an infographic. My team knows I'm a big fan of using visual assets to persuade and I've been a fan of information graphics since XPLANE's amazing work started appearing in popular business magazines years ago.

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