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March 29, 2011
Deciding What Really Matters In Internet Marketing
By Frank Reed
The news is unusually slow at the moment as it pertains to the world of Internet marketing. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers our concern is with Android vs. Apple platforms–the wireless carrier who provides the signal isn't that important. We can follow Google and see how they make cars that drive themselves and they are concerned about energy and just about everything else on the planet. As marketers though, our concern is about Google as a search engine and how we can use it to get our message heard above the noise. We also wonder for just a little while if Google will ever be in the social networking game then we quickly move on to things that are real.

Sure, Facebook helps people talk to each other and work with each other to form revolutions. That's fantastic but as marketers we are concerned about how we use it to present products because tying your product to human events like a revolution (Kenneth Cole and Egypt) or a tragedy (Bing and Japan's natural disaster) isn't a very good option most of the time.

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Other iEntry Business Resources:
- WebProNews.com
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- MarketingNewz.com
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- CareerNewz.com
- InvestNewz.com
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- WebsiteNotes.com
- AdvertisingDay.com
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