| Marketing Your Site For Black Friday | Black Friday is normally an event that commences the Friday after Thanksgiving and is chock-full of savings, discounts, sales and bargains for the savvy and money-conscious holiday shopper. However, this year, retailers are doing the Black Friday event a few weeks earlier, much earlier than the eventful Thanksgiving Friday, in hopes of getting a jump on sales and profits for their companies.
Online retailers are...
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| How targeted is your approach to marketing? | This post is all about targeted marketing and why YOUR marketing needs to be targeted, if you are serious about developing your business.
Here's a great example of targeted marketing for you. I am around 99% certain that you are a business owner. In fact, I believe you either own a business, or are a consultant or a freelancer.
I was spot on or pretty close, wasn't I?
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| Comparing Marketing And Real Customer Value | | I was in London a couple weeks ago, and was reminded how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to the platform, "Mind the Gap." But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. And guess who is there to teach us that lesson today? The Gap. Yeah, that Gap, the one that sells jeans and other casual clothing in just about every mall near you.
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