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November 23, 2010
Marketing Your Site For Black Friday
By Neil Patel
Black Friday is normally an event that commences the Friday after Thanksgiving and is chock-full of savings, discounts, sales and bargains for the savvy and money-conscious holiday shopper. However, this year, retailers are doing the Black Friday event a few weeks earlier, much earlier than the eventful Thanksgiving Friday, in hopes of getting a jump on sales and profits for their companies.

Online retailers are marketing to consumers early in the month to draw them to their sites and entice them to shop with them. Toys R Us, the huge toy retailer, is already offering a huge 2-day sale early in November, free shipping and releasing its Christmas shopping book on the first weekend in November.

Wal-Mart is also heavily marketing their toys and books with online sales that will run from November 7 through November 24.

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