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09.29.09 Preparing For The 2009 MIMA Summit By Lee Odden In just under a week the annual Minnesota Interactive Marketing Association Summit will be held downtown Minneapolis at the Hilton. With keynotes from Seth Godin and Jackie Huba as well as a collection of local and national subject matter experts ranging from Greg Swan of Weber Shandwick to Scott Monty of Ford, it should be a veritable vortex of interactive velocity. I apologize, that alliteration was so bad. Anyway, TopRank has been asked to participate in the "Migrate" themed event on the topic of search engine optimization and social media convergence. After writing, presenting and most importantly: being a paid consultant and self-practitioner of SEO (12 years) and Social Media Marketing (5 years) respectively, I thought it would be a good appetizer for next week's presentation to highlight some of the most popular blog posts covering SEO and social media marketing from Online Marketing Blog. Top SEO and Social Media Marketing Posts from Online Marketing Blog: (by traffic in the past 12 months) ![]() 1. 25 Must Read Social Media Marketing Tips (Apr 27th, 2009) – This popular post offers specific advice on justifying investment in social media strategy, how to decide on tactics and measuring success from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others.
![]() 2. Guide to Twitter as a Tool for Marketing and PR (Nov 15th, 2007) – Excerpt: "The key with Twitter is not to look at microblogging as individual posts, but think of the overall impressions and value that can be created over time. Each 140 character or less entry serves as a seed of an idea for an overall objective. Over time, you'll build a footprint and brand of influence within the Twitter community". This post also includes tips from other early adopter Tweeple including:Andy Beal, Todd Defren and Michael Gray. Continue reading this article. About the Author: Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. |
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